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The influencer rate calculator built on Indian market benchmarks: niche CPM, engagement, deliverables and usage rights.
Estimated Campaign Value (Average)
Lowest
₹0
Average
₹0
Maximum
₹0
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Base Rate
Your average views priced at your niche's market CPM (₹150–800 per 1,000 views in India).
Production Fee
Estimated overhead for shooting and editing branded content in your niche.
Multipliers
Usage rights x engagement x deliverable type, applied to your base value.
Influencer pricing in India: FAQ
How much should I charge for an Instagram reel in India?expand_more
It depends on your real inventory: views, not followers. Branded content in India typically earns creators ₹250 to ₹800 per 1,000 views depending on niche (finance and tech at the top, lifestyle at the bottom). A creator averaging 50,000 views per reel in a mid-tier niche can defensibly quote ₹15,000 to ₹30,000 for a dedicated reel.
Do brands pay more for higher engagement?expand_more
Yes. Engagement rate above 4% signals a real community and typically adds 20–40% to your rate, which is why this calculator applies an engagement multiplier. Below 2%, expect brands to negotiate down.
What are usage rights and why do they change the price?expand_more
Usage rights define where the brand can reuse your content. Organic social posting is standard. If the brand wants to run your video as a paid ad (full usage), charge about 1.5x. A perpetual buyout (where the brand owns the video forever) is worth 2x or more.
Should stories cost the same as reels?expand_more
No. A story disappears in 24 hours and gets a fraction of a reel's reach: the market prices a story series at roughly a third of a dedicated reel. A reel plus 3 stories bundle typically adds about 25% over the reel alone.